Creative Research – MTV & Viva Peta Campaign

by rnb10

At the moment, my creative aspect of my dissertation stays at a stand still. I am not too sure which path I want to take in creating a piece of art work, whether I want it to be a illustration or combining illustration and print and how I would be able to apply this into a campaign around animal captivity.

The best form of research surrounding art in animal matters is PETA, the Peta campaigns range from all different types of animal awareness making great inspiration for my creative response.

Here are some images from the German Music channels MTV and VIVA Peta campaign, it was to raise awareness of animal rights and the way caged animals suffer in captivity. VJs and hosts from MTV and VIVA stripped naked and posed as caged animals with artistic body paint to get out the message.